We're trying an experiment of zero TV for the summer in the hopes that Aidan (our 6 year old) will get more into reading. I'm also paying him off shamelessly to the tune of $0.05 per book he reads.
It's working out much better than any plan I've hatched to date. There were not even two minutes of combined complaining about summer tv deprivation. This after I braced for at least two weeks of protests.
I'm also incentivizing his little brother Dylan (3 years old) to coax Aidan into reading him books. I'm paying off Dylan on the side (1 cent) for every book he talks Aidan into reading.
It's been surprisingly successful virtuous cycle fueled by micro-bribes.